SRM301 Sustainability and Resource Management

SRM301_Assessment 3 Business Proposal_ 01042019 Page 1 of 5
Context
As sustainability requirements within a destination evolve, ethical tourism organisations review and
adapt their corporate social responsibility practices to respond to new challenges. The World Business
Council for Sustainable Development (2000) emphasises that corporate social responsibility ‘is the
continuing commitment by business to behave ethically and contribute to economic development
while improving the quality of life of the workforce and their families as well as the local community
and society at large’ (p. 8). Given this, tourism operators need to align their business strategies to the
triple bottom line (social, economic and environmental) to ensure continued sustainability of both the
tourism organisation and the destination. This assessment will allow students to consider the
operations of a tourism organisation and develop future social corporate responsibility strategies in
line with the sustainability priorities of the relevant tourism destination.
Instructions
Using the tourism organisation selected for Assessment 2, you will assume the role of a consultant
that has been contracted by the organisation to enhance the existing corporate social responsibility
plan. You are required to develop a suite of corporate social responsibility strategies to support the
future sustainability of the organisation and destination as a whole. You will need to compile your
recommendations into a report to present to the tourism organisation’s management team.
Within the report you are required to:
• Provide an overview of the current sustainability status of the tourism organisation in which
you consider the key findings from Assessment 2. This will constitute the report introduction.

ASSESSMENT 3 BRIEF
Subject Code and Title SRM301 Sustainability and Resource Management
Assessment Business Proposal
Individual/Group Individual
Length 1000 words (+/- 10%)
Learning Outcomes d) Demonstrate knowledge of the skills and abilities needed by
managers of sustainable tourism organisations.
e) Develop and justify strategies and plans necessary for
sustainable tourism.
Submission Due by 11:55pm AEST Sunday Module 6 (Week 11).
Weighting 25%
Total Marks 100 marks

SRM301_Assessment 3 Business Proposal_ 01042019 Page 2 of 5
• Propose three (3) new corporate social responsibility strategies that the organisation could
implement to complement its operations.
• Justify how these strategies support all elements of the organisation’s triple bottom line and
the overall sustainability of the destination.
Referencing
You should make significant references to the subject material and substantial wider reading. A
minimum of three (3) academic (scholarly books and peer-reviewed journal articles) and three (3)
other sources (newspaper articles, trade publications, websites, etc.) must be used. These should be
referenced in the APA style, both in-text and in a reference list. References to ‘Wikipedia’ or similar
unsubstantiated sources will not be accepted.
You must recognise all sources of information; including images that you include in your work.
Reference your work according to the APA 6th edition guidelines. Please see more information on
referencing here http://library.laureate.net.au/research_skills/referencing
Submission Instructions
Submit your Case Study Report in the Assessment 3 Business Proposal submission link in the
Assessment section found in the main navigation menu of the subject Blackboard site. A rubric will be
attached to the assessment. The Learning Facilitator will provide feedback via the Grade Centre in the
learning portal. Feedback can be viewed in My Grades.
Extensions cannot be granted by the lecturer after the submission date. In the event of serious illness
or unusual circumstances, a student may apply for Special Consideration in accordance with the rules
and regulations governing this application, but it is important that such requests be made as soon as
the circumstance is known.
SRM301_Assessment 3 Business Proposal_ 01042019 Page 3 of 5
Assessment 3 Rubric

Assessment
Attributes
Fail
(Below minimum
standard)
0-49%
Pass
(Functional)
50-64%
Credit
(Proficient)
65-74%
Distinction
(Advanced)
75-84%
High Distinction
(Exceptional)
85-100%
Demonstrates
knowledge and
understanding of
sustainability theory
and principles of
sustainability
25%
Limited and inadequate
understanding of required
concepts and knowledge.
Adequate knowledge or
understanding of the field or
discipline.
Often confuses assertion of
personal opinion with
information substantiated by
evidence from the
research/course materials.
Thorough knowledge or
understanding of the field
or discipline/s.
Supports personal opinion
and information
substantiated by evidence
from the research/course
materials.
Demonstrates a capacity to
explain and apply relevant
concepts.
Highly developed
understanding of the field
or discipline/s.
Discriminates between
assertion of personal
opinion and information
substantiated by robust
evidence from the
research/course materials
and extended reading.
Well demonstrated capacity
to explain and apply
relevant concepts.
A sophisticated
understanding of the field
or discipline/s.
Systematically and critically
discriminates between
assertion of personal
opinion and information
substantiated by robust
evidence from the
research/course materials
and extended reading.
Mastery of concepts and
application to new
situations and further
learning.
Presents an analysis of
the factors contributing
to concerns over
sustainability in the
case study and
examines progress that
has been made in
achieving sustainability
in the case study
industry
25%
Limited and inadequate
analysis of factors – does
not present an adequate
account of initiatives
taken by the case study
industry.
Adequately demonstrated
analysis – presents an
adequate account of
initiatives taken by the case
study industry.
Well-developed analysis –
presents a satisfactory
account of initiatives taken
by the case study industry.
Thoroughly developed and
creative analysis – presents
a thorough and advanced
account of initiatives taken
by the case study industry.
Highly sophisticated and
creative analysis – presents
a thorough and exceptional
account of initiatives taken
by the case study industry.

SRM301_Assessment 3 Business Proposal_ 01042019 Page 4 of 5

Collection and
evaluation of relevant
information to support
the business proposal
25%
Inadequate understanding
of key concepts required
to support the business
proposal.
Appears to confuse logic
and emotion. Information
taken from reliable
sources but without a
coherent analysis or
synthesis.
Viewpoints of experts are
taken as fact with little
questioning.
Limited understanding of key
concepts required to support
the business proposal.
Often conflates/confuses
personal opinion with
information substantiated by
evidence from the
research/course materials.
Viewpoints of experts are
questioned. Analysis and
evaluation of the viewpoints
of experts is limited and
basic.
There is limited intellectual
independence, rigour and
adaptability.
Satisfactory understanding
of key concepts required to
support the business
proposal.
Demonstrates a capacity to
explain and apply relevant
concepts to articulate
recommendation for the
case study industry
Viewpoints of experts are
questioned and tested.
Analysis and evaluation of
the viewpoints of experts is
satisfactory
Demonstrates intellectual
independence, rigour and
adaptability in this testing.
Identifies logical flaws.
Demonstrates an advanced
understanding of key
concepts required to
support the business
proposal.
Demonstrates an advanced
explanation and analysis of
concepts to articulate a
wide range of
recommendations for the
case study industry.
Questions and tests
viewpoints of experts.
Analysis and evaluation of
expert viewpoints is
advanced and reflects
growing judgement,
intellectual independence,
rigour and adaptability.
Information is
substantiated by robust
evidence from the
research/course materials
and extended reading.
Systematically and critically
discriminates between key
concepts required to
support the business
proposal
Demonstrates an
exceptional explanation
and analysis of concepts to
articulate a wide range of
recommendations for the
case study industry. .
Information is taken from
sources with a high level of
interpretation/evaluation
to develop a
comprehensive critical
analysis or synthesis.
Information substantiated
by robust evidence from
the research/course
materials and extended
reading.
Identifies gaps in
knowledge. Exhibits
intellectual independence,
rigour, good judgement and
adaptability.
Effective
communication
15%
No logical/clear structure,
poor flow of ideas,
argument lacks supporting
evidence.
Information, arguments and
evidence are presented in a
way that is adequate, but not
always clear and logical.
Information, arguments and
evidence are well
presented, mostly clear
Information, arguments and
evidence are very well
presented; the work is
Expertly presented; the
work is logical, persuasive,
and well supported by
evidence, demonstrating a

SRM301_Assessment 3 Business Proposal_ 01042019 Page 5 of 5

The line of reasoning is
very difficult to follow.
Line of reasoning is often
difficult to follow.
flow of ideas and
arguments.
Line of reasoning is easy to
follow.
logical, clear and well
supported by evidence.
clear flow of ideas and
arguments.
Correct citation of key
resources and evidence
10%
Demonstrates
inconsistent use of good
quality, credible and
relevant resources to
support and develop
ideas.
Referencing is omitted or
does not resemble APA.
Demonstrates use of credible
and relevant resources to
support and develop ideas,
but these are not always
explicit or well developed.
Referencing resembles APA,
with frequent or repeated
errors.
Demonstrates use of
credible resources to
support and develop ideas.
Referencing resembles APA,
with occasional errors.
Demonstrates use of good
quality, credible and
relevant resources to
support and develop
arguments and statements.
Show evidence of wide
scope within the
organisation for sourcing
evidence.
APA referencing is free
from errors.
Demonstrates use of high
quality, credible and
relevant resources to
support and develop
arguments and position
statements.
Show evidence of wide
scope within and without
the organisation for
sourcing evidence.
APA referencing is free
from errors.

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