TOPIC 1: Emerging Technologies PROMPT: In your readings this week you will learn about some existing and emerging technologies and how they can be used to improve marketing and the customer experience. Choose one of the following technologies:
- Artificial intelligence
- Extended reality
- Voice marketing
Visit ANA Marketing Futures (For this topic, you will have to create an account to view the trends on www.ana.net/futures. UMGC email allows you to have a free account to learn about these technologies or another technology that may be new to you. If you prefer not to sign up, feel free to choose topics two and three this week). Describe an experience you may have had with this technology as a consumer and how it affected your experience with a company.
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TOPIC 2: Ready for Future Customers?PROMPT: Using the product or service you selected for your written assignments, consider how will your client market this product/service to potential customers in Generations Z and Alpha? Is your client ready to do so?
- Describe Gen Z in terms of behavioral, demographic, and psychographic characteristics. Chapter 2 Generation Gap in Marketing 5.0.
- Describe Generation Alpha in terms of behavioral, demographic, and psychographic characteristics. Chapter 2 Generation Gap in Marketing 5.0
- What are some changes would you recommend to reflect Gen Z and Alpha?