Read The 2 Pg Case Study Handy Andy Inc And Answer The Below Questions Is This A

Read the 2 pg case study Handy Andy, Inc and answer the below questions.

  • Is this a customer service problem? Why or why not?
  • It appears that the factory distributors are exploiting the smaller dealers. Yet from what we can tell, Handy Andy in St. Louis has heard no complaints from the smaller dealers. Why would they not complain?
  • What should Handy Andy’s marketing Vice President do? Why?