Promotion quiz | Marketing homework help

Multiple Choice

 

1.While waiting to be seated at a restaurant, Joylee receives a customer loyalty coupon through an app on her mobile phone for half off a dessert with the purchase of an entrée. This use of a location-based software application is designed to promote which of the 4E framework objectives?

      A. EngageB. Energize C. ExciteD. Experience E. Educate

2.Which type of pricing model for apps prompts/allows customers to make small “micropurchases” to enhance the app itself?

    A. ad-supported apps B. freemiumapps C. in-app purchases D. paid apps   E. multi-level apps

3.Especially for marketers with new products or services, IMC is needed because

        A.  consumers need to know all about the features of new products before making a purchase decision.             B.    consumers are unlikely to buy products they are not aware of. 
                                       C.   it is impossible for products to sell themselves through word-of-mouth communication. 
            D.   pricing decisions cannot be made without IMC.                                                                                       E.    new products and services need to be integrated into the supply chain value proposition.

Essay

               4.Explain how a company can use search engine marketing.

5.You are the owner of a new deli that encourages customers to “build their own sandwiches.” What social and mobile media tools could you use to enhance your business?