Use this link to access the Best Buy Video then answer the following questions: https://www.viddler.com/embed/473faea6/?f=1&autoplay=0&player=full&disablebranding=0
- The atmospherics in the “Jill” stores differ from that of other Best Buy stores. How do these differences relate to gender differences in shopping behaviors and satisfaction?
- What role does the Geek Squad play in Best Buys’ customer centricity approach? How does this service affect the consumer’s purchase decision? What are the risks involved?
- When considering time as an important situational factor, how does Best Buy try to increase consumer product knowledge, number of purchases, and satisfaction within the in-store experience?
- Based on the store image components discussed in Chapter 17, how do you feel Buy Best is doing on these dimensions? Explain.