Product positioning starts with considering the alternative differentiation possibilities, and then determining which differential advantages are to be emphasized and communicated. In this assignment, you will explore this marketing strategy and learn why it is important to grasp the concept.
Complete the following:
- Critically analyze the value of the approach suggested by the article.
- Evaluate its content, providing support and counterarguments from the literature.
- Compare the content of the article with the course readings or other sources familiar to you.
- Assess the value of the reading in the context of your current organization or an organization of your choice.
Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation