Mktg320 u4db | MKTG320 Advertising and Public Relations | Colorado Technical University

Deliverable Length:   300–500 words

Primary Response: Within the Discussion Board area, write 300–500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas. 

For this Discussion Board, please complete the following:

A well-balanced marketing strategy for your product or service includes advertising and public relations elements, along with digital (social media platforms) and nondigital channels (traditional communication channels).

  • What motivated you to purchase the last non-essential product that you bought? 
  • Was the message advertised or publicized through a digital or nondigital communication platform? 
  • What communication channels do you respond best to when it comes to the products and services that you buy?