Mkt 501 Module 3 Discussion

Online Distribution

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The Discussion for Module 3 explores online distribution. First, check out the following news articles on Amazon’s online grocery service.

http://www.cnbc.com/id/100916844

http://www.canadianbusiness.com/companies-and-industries/a-new-threat-for-big-grocery-2/

Then, answer the following questions:

  1. What do you think of Amazon’s move to online grocery delivery? Does it give the company a competitive advantage?
  2. Identify one of your favorite grocery stores. What attracts you to it? Can you think of anything the store has done to draw your patronage and stop you from buying online? Is there anything further they could do to retain your loyalty?
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