Mkt 501 Module 2 Discussion


Competitive Advantages through Online Promotion

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According to the following article, about 77% of luxury advertisers are expected to increase their investments in online marketing in 2012:

In addition, Manta’s Small Business Survey found that 78% of surveyed online small business achieved at least 25% of their new business leads via online and social channels in 2012.

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What do you think of the effectiveness of online marketing? How could the firms use online marketing channels to gain competitive advantages?

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