Homework chapter 14 Social Media Visit the Starbucks social media links of your choice. You should visit at least 4 different sites that target the consumer. What is Starbucks’ objective in using each site? Who is Starbucks trying to communicate with [what customer segment] by using this media format? What is the reach for each site? Does the social media communication affect consumer buying behavior and/or relationship to the brand? One issue with social media is whether it can drive sales. Will the target market buy more Starbucks as a result of their social media campaigns? Submit your answer through the Turnitin link.