Explain the three (3) pitfalls and how you would avoid them with specific examples for each.  Email campaigns, are still vibrant and active parts of company  marketing and you as the web analyst may be asked to make sense of this  data. One of the biggest pitfalls in web analytics is how to understand  and deal with the data from these email campaigns.

Helpful Reading Materials:

http://www.kaushik.net/avinash/email-marketing-campaign-analysis-metrics-practices/

http://www.kaushik.net/avinash/multichannel-analytics-tracking-online-impact-offline-campaigns/

Additional  and helpful resource: Locate book “Web Analytics an Hour a Day” by  Avinash Kaushik in the APUS Library, pages 224 – 225 will be most  helpful.

2007 – Web_Analytics_An_Hour_a_Day_Chapter9_.pdf(Pages 224 – 225 will be most helpful regarding the 3 Pitfalls in Email)