Comparison | Marketing homework help

   

Select media content of your choosing, such as a commercial or political speech, and analyze this content using the following:

  • Aristotle’s ethos-pathos-logos to categorize appeals
  • Burke’s dramatism analysis and a fantasy theme or metaphor analysis

Write a 700- to 1,050-word paper on the following points after analyzing your media content:

  • For the same content, how do the results differ?
  • Is there a preference for one approach over others, and why?
  • Why do some types of content appear more amenable to a particular approach?

Format your assignment and all sources according to appropriate course-level APA guidelines. 

Method Comparison