Based on your review of the documents in the Research, Reading and Review section and this week Presentation, analyze three (3) Customer Relationship Management (CRM) methods venues and events use to connect with their past, present and potential customer

I’m trying to study for my Management course and I need some help to understand this question.

ASSIGNMENT:

Based on your review of the documents in the Research, Reading and Review section and this week Presentation, analyze three (3) Customer Relationship Management (CRM) methods venues and events use to connect with their past, present and potential customers.

1. Define and explain Customer Relationship Management (CRM)

2. Explain why CRM is important to venues and events in terms of their ticket sales.

3. Method #1

4. Method #2

5. Method #3

6. Based on your research, reading and review of the material this week, what do think the future of CRM is in the venue and event ticketing business?

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