Assessment Overview

Length: 2000 words

Please note that academic misconduct and late submission penalties will apply to this assessment as per the university policies and procedures.

Assessment Overview

This assessment must be completed by students individually. The assessment is designed for students to develop innovation insight and practices aimed at developing a novel value proposition for an existing business or organisation and aligned with the strategic trajectory of the business or organisation. The assessment is also designed for students to reflect on their own innovation capabilities and practices. The assessment involves writing a 2000-word report for a novel value proposition within an existing business or organisation.

Assessment Guidance

Further assessment guidance will be provided here. As we progress in the unit, the unit coordinator will add advice here in response to student questions and discussions. You are encouraged to ask questions and contribute to discussions in class and to create posts on the website discussion forum. Feel free to discuss your assessment ideas in the unit discussion forum, before you complete and submit the assessment.

Assessment 1 – List of tools and techniques (link)

Assessment 1 – Student guide (link)  

Assessment 1 – Report format (link)

Assessment Task

You are required to write a 2000-word report for a novel value proposition within an existing business or organisation. You must use appropriate headings to structure the body of the report.

Your report must demonstrate:

  1. Logical and persuasive articulation of: the problem to be solved; problem insight; a portfolio of generated solution concepts; solution selection analysis; novel value proposition; targeted customers; competitive advantage and strategic fit (this includes elements 1 to 4 in the disciplined entrepreneurship canvas by Aulet (2017, p. xviii) and all elements in the value proposition canvas by Osterwalder, Pigneur, Bernarda, and Smith (2014, pp. 8-9)).
  2. Logical and persuasive assessment of critical assumptions and uncertainties related to: customer desirability; technical feasibility; and financial viability.
  3. Logical and persuasive argumentation for the selection of the innovation tools and techniques used to support the report findings and recommendations.

Minimum five (5) tools and techniques must be applied from the provided list of tools and techniques.

  1. Logical and persuasive application of the selected innovation tools and techniques used to support the report findings and recommendations. Minimum five (5) tools and techniques must be applied from the provided list of tools and techniques.
  2. Candid and critical self-reflection about assessment 1 tasks including: a reflection on the development of personal innovation capabilities and practices; identification of own personal strengths and weaknesses; supported with suggestions for self-improvement.
  3. Clear flow of thought throughout the report with: a convincing executive summary; clear and succinct purpose described in the introduction; relevant structure and content within the body of the report; and a clear and succinct conclusion.
  4. Critical review skills and integration of relevant academic and professional literature. A minimum of ten (10) academic and professional references must be used.
  5. Appropriate in-text referencing and reference list. Adherence to CQUniversity APA reference style.
  6. Clarity of expression, grammar and spelling. Appropriate report format with good use of bullet points, illustrations and figures. Within ±10% of the word limit for report, excluding references and appendices: 2000 words.

Select a business or organisation impacted by the advances of a technology and/or sustainability trend which drives industry innovation.

  • Business such as, but not limited to:
    • CommBank (banking)
    • Alipay (online payment platform)
    • Uber (transport)
    • Maersk (international shipping)
    • McDonalds (fast food restaurant)
    • Volvo Cars (automobiles)
    • Lego (toys)
    • IKEA (furniture)
    • Toll (transport)
    • Qantas (airline)
    • Procter & Gamble (consumer goods)
    • Cochlear (electronics – hearing implant)
    • Danfoss (industrial products)
    • Boeing (aeroplanes)
    • Woolworths (supermarket)
  • Government, not-for-profit, such as but not limited to:
    • University (education)
    • Healthcare services (health)
    • Ozcare (home care)
    • AusAID (aid)
    • Red Cross (aid)
  • A business or organisation that you are or have been employed at and therefore know well. It is important that no confidential information is included in the submitted report.
  • If in doubt about the selection of your business and organisation you must consult your local lecturer.

Select a technology and/or sustainability trend driving industry innovation to inspire development of a novel value proposition.

  • Technology trends such as, but not limited to (Manyika et al., 2013):
    • Artificial intelligence (Davenport & Ronanki, 2018; Iansiti & Lakhani, 2020; McKinsey Global Institute, 2018)
    • Robots (Tilley, 2017)
    • Smart-connected-products (Porter & Heppelmann, 2014, 2015)
    • Blockchain (Carson, Giulio Romanelli, Walsh, & Zhumaev, 2018; Iansiti & Lakhani, 2017)
    • Augmented, mixed and virtual reality (Porter & Heppelmann, 2017)
    • Big data (Hagiu, A & Wright, 2020)
    • Connectivity (Grijink et al., 2020)
    • Health-care (Pearl & Madvig, 2020)
  • Sustainability trends supporting United Nations sustainable development goals (Brackley & York, 2019; United Nations, 2015; United Nations, 2019):
  1. No poverty
  2. Zero hunger
  3. Good health and well-being
  4. Quality education
  5. Gender equality
  6. Clean water and sanitation
  7. Affordable clean energy
  8. Decent work and economic growth
  9. industry, innovation and infrastructure
  10. Reduced inequalities
  11. Sustainable cities and communities
  12. Responsible consumption and production
  13. Climate action
  14. Life below water
  15. Life on land
  16. Peace, justice and institutions
  17. Partnership for the goals

Your selected innovation trend must be important to the selected business or organisation as that makes the innovation proposition and proposals important to its senior executives and stakeholders, the report interesting to read and your report writing exciting.

Assessment References

Aulet, B. (2017). Disciplined entrepreneurship workbook. Hoboken, New Jersey: Wiley.

Brackley, A., & York, B. (2019). What’s next for sustanaible business? Retrieved from https://trends.sustainability.com/

Carson, B., Giulio Romanelli, Walsh, P., & Zhumaev, A. (2018). Blockchain beyond the hype: What is the strategic business value? Retrieved from https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/blockchain-beyond-the-hype-what-is-the-strategic-business-value

Davenport, T. H., & Ronanki, R. (2018). Artificial intelligence for the real world. Harvard Business Review, 96(1), 108-116.

Grijpink, F., Kutcher, E., Ménard, A., Ramaswamy, S., Schiavotto, D., Manyika, J., . . . Okan, E. (2020). Connected world: An evolution in connectivity beyond the 5G revolution. McKinsey Global Institute. Retrieved from https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/connected-world-an-evolution-in-connectivity-beyond-the-5g-revolution

Hagiu, A., & Wright, J. (2020). When data creates competitive advantage. Harvard Business Review, 98(1), 94-101.

Iansiti, M., & Lakhani, K. R. (2017). The truth about blockchain. Harvard Business Review, 95(1), 118-127.

Iansiti, M., & Lakhani, K. R. (2020). Competing in the age of AI: how machine intelligence changes the rules of business. Harvard Business Review, 98, 60+.

Li, C. (2019). Maersk – Reinventing the shipping industry using IoT and blockchain. Digital Initiative.


Manyika, J., Chui, M., Bughin, J., Dobbs, R., Bisson, P., & Marrs, a. A. (2013). Disruptive technologies: Advances that will transform life, business, and the global economy. Retrieved from https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/disruptive-technologies


McKinsey Global Institute. (2018, June). AI, automation, and the future of work: Ten things to solve for. McKinsey Quarterly. Retrieved from https://www.mckinsey.com/featured-insights/future-of-organizations-and-work/ai-automation-and-the-future-of-work-ten-things-to-solve-for

Osterwalder, A., & Pigneur, Y. (2010). Business model generation. Hoboken, New Jersey: Wiley.

Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design. Hoboken, New Jersey: Wiley.

Pearl, R., & Madvig, P. (2020). Managing the most expensive patients: A new primary-care model can lower costs and improve outcomes. Harvard Business Review, 98(1), 68-75.

Porter, M. E., & Heppelmann, J. E. (2014). How smart, connected products are transforming competition. Harvard Business Review, 92(11), 64-88.

Porter, M. E., & Heppelmann, J. E. (2015). How smart, connected products are transforming companies. Harvard Business Review, 93(10), 96-16.

Porter, M. E., & Heppelmann, J. E. (2017). Why every organization needs an augmented reality strategy. Harvard Business Review, 95(6), 46-57.

Tilley, J. (2017). Automation, robotics, and the factory of the future. Retrieved from https://www.mckinsey.com/business-functions/operations/our-insights/automation-robotics-and-the-factory-of-the-future

United Nations. (2015). Transforming our world: The 2030 agenda for sustainable development. Retrieved from https://sustainabledevelopment.un.org/post2015/transformingourworld/publication

United Nations. (2019). Sustainable development goals. Retrieved from https://www.un.org/sustainabledevelopment/sustainable-development-goals/

Assessment Criteria

Your report will be assessed according to the following criteria.

Your report must demonstrate:

  1. Logical and persuasive articulation of: the problem to be solved; problem insight; a portfolio of generated solution concepts; solution selection analysis; novel value proposition; targeted customers; competitive advantage and strategic fit (this includes elements 1 to 4 in the disciplined entrepreneurship canvas by Aulet (2017, p. xviii) and all elements in the value proposition canvas by Osterwalder, Pigneur, Bernarda, and Smith (2014, pp. 8-9)).
  2. Logical and persuasive assessment of critical assumptions and uncertainties related to: customer desirability; technical feasibility; and financial viability.
  3. Logical and persuasive argumentation for the selection of the innovation tools and techniques used to support the report findings and recommendations. Minimum five (5) tools and techniques must be selected from the provided list of tools and techniques.
  4. Logical and persuasive application of the selected innovation tools and techniques used to support the report findings and recommendations. Minimum five (5) tools and techniques must be applied from the provided list of tools and techniques.
  5. Candid and critical self-reflection about assessment 1 tasks including: a reflection on the development of personal innovation capabilities and practices; identification of own personal strengths and weaknesses; supported with suggestions for self-improvement.
  6. Clear flow of thought throughout the report with: a convincing executive summary; clear and succinct purpose described in the introduction; relevant structure and content within the body of the report; and a clear and succinct conclusion.
  7. Critical review skills and integration of relevant academic and professional literature. A minimum of ten (10) academic and professional references must be used.
  8. Appropriate in-text referencing and reference list. Adherence to CQUniversity APA reference style.
  9. Clarity of expression, grammar and spelling. Appropriate report format with good use of bullet points, illustrations and figures. Within ±10% of the word limit for report, excluding references and appendices: 2000 words.

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